Dawn Staley don’t even recruit. She reloads. Every year it feels like another top-five class slides straight into Columbia, and everybody else just sighs and checks who’s left.
Staley’s secret sauce isn’t just wins. It’s culture. She’s built a program where hoopers want to be more than players. They want to be part of a legacy. NIL deals, national TV shine, and a coach who’s as real on the sideline as she is on social media. That combo makes South Carolina the dream destination.
Other schools are playing catch-up. Staley? She’s playing chess. And the board is tilted in her favor.
