Business

Why We Said Yes

Berry Winn
Most people assume the story starts in Paris. It doesn't. Whenever someone finds out I own part of a professional basketball team there, the first question is always the same. "Why in the world did you buy a professional basketball team in Paris?" It's a fair question. A guy from South Carolina who spent most of his career building digital companies, studying consumer behavior, and helping brands grow doesn't exactly
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The Same Questions.

Berry Winn
Two weeks ago on Monday, I spent my lunch break on the phone with Nike finalizing our Peach Jam rosters and making sure our seventh-grade team was ready for Augusta. By late Tuesday night, I was in meetings evaluating another potential Catch12 investment. Throughout the week, I was building AI prompts to better understand brand and athlete sentiment, trying to teach a machine how to ask better questions instead of
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Why Paris Is Becoming the Center of Basketball’s Global Future

Trey Draper
Catch12, EuroStep, and the Levallois Metropolitans are positioning Paris at the center of basketball’s global future There is a shift happening in basketball, and it is accelerating. The game is no longer defined by borders. It is being shaped by culture, global visibility, and markets that can carry both history and future growth at the same time. Right now, Paris sits at the center of that convergence. Paris brings everything
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Why PSG’s Most Logical Return to Basketball in Paris Runs Through Levallois

Trey Draper
The NBA’s interest in Paris is no longer theoretical. League leadership has been consistent in public comments: Paris is a priority market as conversations continue around a NBA-backed European league. What remains undecided is not the city, but the structure. Specifically, who the NBA partners with, and how that partnership fits both global ambitions and local credibility. One name keeps surfacing in those conversations: Paris Saint-Germain (PSG). NBA Chief Operating
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Jamal Mashburn Turned His NBA Success Into One of the League’s Quietest Business Empires

Tyrell Reed
Jamal Mashburn never chased headlines after his playing career ended. He chased infrastructure. That decision made all the difference. Mashburn took his NBA earnings and invested strategically in businesses that generated steady cash flow and long term value. Restaurants, franchises, and ownership stakes replaced endorsements and sound bites. The result is one of the most successful post playing business portfolios in the league. What stands out is discipline. Mashburn understood
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NBA Eyes Middle East Investment as It Builds Financial Backing for a European League

Tyrell Reed
The NBA’s global strategy is moving from vision to capitalization. Middle East investment discussions are part of a broader effort to secure long term financial backing for a potential European league. This is not about one market or one team. It is about liquidity, risk distribution, and infrastructure funding. Middle Eastern capital offers scale, patience, and alignment with global sports growth. For the NBA, that matters as expansion conversations become
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Where Is Giannis Going Next?

Brandon Wagner
The biggest question in the Eastern Conference right now is not who will finish first. It is what comes next for Giannis Antetokounmpo and the Milwaukee Bucks. Around the league, the expectation is not for a quick resolution. Multiple executives and scouts believe this situation is more likely to stretch into the offseason than explode at the trade deadline. Milwaukee is listening in a way it never has before. That
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NBA Europe Conversations Continue Quietly as Global Interest Grows

Brandon Wagner
NBA leadership has stayed consistent in its messaging around international growth. The conversations continue, not loudly, but steadily. Europe remains a long term focus as the league evaluates markets, infrastructure, and partnerships. What stands out is patience. This is not about rushing expansion. It is about alignment with existing leagues, sustainable fan engagement, and talent pathways that already exist. Europe’s basketball culture is established, which changes how the NBA approaches
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Morant-Led Catch12 Expands Its Global Footprint With Ownership-Focused Visit to Paris

Berry Winn
Paris has become one of the most important cities in the global basketball conversation, not just for what happens on the court, but for what is being built around it. This week, Catch12 is on the ground in Paris in its role as an investor-owner of Levallois Metropolitans, meeting with leadership from investment partner EuroStep Ventures, touring facilities, and beginning the hands-on work that follows a long-term investment. The visit
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