Recruiting used to be about relationships and scholarships. Now? It’s about who can structure the strongest NIL package. High school seniors are picking programs with endorsement opportunities in mind. That shift has permanently changed college basketball.
Money in the game isn’t new, but NIL brought it into the open. Some say it’s ruining recruiting, but the truth is it’s just more transparent. Athletes finally have leverage. Programs that adapt and structure NIL correctly will win. Those that don’t will get left behind.
