Back in my day, players waited for reporters to tell their story. Now? They cut the middleman out. The player podcast wave ain’t slowing down, it’s rewriting how athletes control the mic, the message, and the money. From Draymond Green’s unfiltered takes to Paul George breaking film on his own show, players are now their own media companies. And it’s not just the vets doing it – Ja Morant’s circle, led by Catch12 and Tee Morant, is starting to shape the next generation’s version of athlete storytelling.
What we’re seeing is ownership, plain and simple. These brothers not waiting for ESPN to clip their quotes. They got cameras, mics, and full creative control. It’s culture in real time. You can laugh, disagree, or debate, but the power shift is real.
Catch12’s approach feels especially fresh because it blends fatherhood, mentorship, and community into the mix. It’s not shock value. It’s story value. That’s the future. The voice of the game ain’t just on the court anymore – it’s in the feed, on the pod, and in the hands of the ones who built it.
