I’ve seen this game from every angle – the gyms, the tournaments, the promises. And if you’re a parent trying to find the right AAU program for your kid, let me tell you something straight: every logo ain’t built the same. Some teams build players. Others build hype. You need to know the difference before you spend a dollar or a weekend in a folding chair.
Start with the coach. Don’t just ask how many scholarships they’ve helped players earn. Ask how they teach. Do they care about skill development or just stacking wins? A real coach builds character as much as talent. Then look at the schedule. Is it built for exposure or exhaustion? A team traveling every weekend might sound exciting, but if your kid’s body or grades start breaking down, that’s not development – that’s burnout.
Next comes the money. Ask where it’s going. Every fee should have a reason. If it’s not clear, that’s a red flag. And don’t sleep on team culture. Watch one practice. You’ll know real quick if the players respect the coach, if parents are overstepping, or if it’s all just noise.
Finally, check the fit. Not every team is right for every player. Find one that matches your kid’s goals, personality, and potential. Exposure means nothing without preparation. The best AAU programs don’t just get your child seen – they get them ready. And that’s the difference between chasing dreams and actually catching them.
