AAU/EYBL

WHAT SHOULD WE OWN NEXT?

Berry Winn
How being a girl dad, running a youth basketball program and becoming a sports owner changed the way I look at investing in women’s sports Earlier this week, I saw that Unrivaled had raised more than $100 million at a $650 million valuation. Less than a year earlier, it had been valued at $340 million. I didn’t look at that and think, damn, we missed it. My first thought was almost the
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Pressure, Confidence, and the Job Most Sports Parents Miss

Berry Winn
I spend my time around elite youth basketball. High-level AAU. EYBL. College coaches. Real evaluation environments. Here’s the truth most parents do not want to hear: what separates kids is rarely another highlight reel. It is structure. And structure is the one thing parents actually control. Where Pressure Really Comes From Most parents think pressure comes from big moments. Games. Rankings. Camps. Offers. Social media. That is not where it
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Basketball Still Gives Kids Structure When Nothing Else Does

Berry Winn
When everything around a kid feels unstable, basketball still shows up on time. The gym opens. The ball bounces the same way. The lines on the court do not move. That consistency matters more than people realize, especially for kids who do not have much structure anywhere else. I have watched basketball give kids direction when school felt shaky, home felt uncertain, and confidence felt borrowed. The game teaches accountability
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The AAU Calendar Is Longer Than Ever and Families Are Feeling It

Tyrell Reed
The youth basketball calendar has quietly stretched beyond what most families expected. Tournaments stack on weekends. Travel overlaps school schedules. Recovery time disappears. What used to be seasonal now feels constant. From a business standpoint, the expansion makes sense. More events mean more revenue and more exposure. But the cost is shifting toward families. Time, money, and energy are being spent at a pace that forces hard decisions. Not every
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NBA All Star Rasheed Wallace Is Not Just Coaching at Tennessee Collegiate Academy. He Is Investing in the Next Generation

Berry Winn
Rasheed Wallace joining Tennessee Collegiate Academy (TCA) is a notable development for high school basketball, both locally and nationally. The former NBA All Star and 16-year NBA veteran has taken on the role of associate head coach and director of basketball operations at TCA, bringing decades of professional experience to a program that has quickly positioned itself as a serious player on the prep basketball stage. Wallace’s résumé is well
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Parents Keep Missing the Real AAU Red Flags and Coaches Know It

Tyrell Reed
AAU basketball has become a business, and like any business, the signals are there if you know where to look. Too many families get distracted by uniforms, social media clips, and promises of exposure. Meanwhile, some programs are quietly cutting corners in ways that hurt long term development. Here are a few red flags parents should not ignore. No clear development plan.If a coach cannot explain how your child will
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Why AAU’s Latest Trends Should Have Middle-Schoolers, Parents, and Schools Watching

Brandon Wagner
AAU basketball has never been bigger... or more complicated. Between early NIL exposure, travel deals, and recruitment pressure, middle-schoolers are now navigating systems once reserved for college athletes. Parents see opportunity, but they also face choices that shape a child’s athletic future before high school even begins. The biggest trend right now is specialization. Kids are training year-round with private coaches and joining sponsored circuits earlier than ever. It sounds
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Tennessee Collegiate Academy Stuns Number One Prolific Prep in National Shockwave

Jon Carter
Every once in a while, a high school game cuts through the noise and makes the entire basketball world stop. Tennessee Collegiate Academy did that this weekend. Nobody outside the locker room gave them a chance against Prolific Prep, but TCA walked in like they belonged, locked in defensively, and delivered a landmark win for a program less than one year old. This was not a fluke. It was focus.
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What Parents Should Ask Before Picking an AAU Team

Tyrell Reed
Every weekend, parents pile into gyms chasing opportunity for their kids - but not all opportunities are created equal. The smart families ask the right questions. Who’s coaching? What’s the player development plan? How much game film do they review? What’s the schedule? What’s the actual exposure level? You’d be surprised how many programs can’t answer those clearly. Good AAU teams are more than travel and jerseys. They’re structure, mentorship,
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The AAU Shift: Why Youth Hoops Is Now a Brand Game – and What That Means for Kids

JayWill Coleman
AAU basketball used to be about matchups. Now it’s about marketing. From the sneakers to the social media clips, the game’s gone global and digital. Every weekend, kids play for exposure as much as competition. The right camera angle can get you more attention than the right crossover. That’s not hate… that’s reality. The upside? Opportunity. Players can build followings, land NIL deals early, and turn their grind into something
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