Author: JayWill Coleman

Inside the New Wave of NBA Tunnels as Fashion Becomes Competitive Space

JayWill Coleman
The tunnel used to be a walk. Now it is a statement. What players wear before tipoff sets the tone for how fans talk about the night before the ball even goes up. Fashion has become a competitive space in the NBA, and the tunnel is the runway where identity gets tested in real time. This is not about labels anymore. It is about intent. Players are curating looks that
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Desmond Bane’s Message to Memphis: Ja Morant Is as Loyal as They Come

JayWill Coleman
Let’s keep it real. Nobody rides for Ja Morant like the people who actually know him. Desmond Bane reminded everybody of that this week on The Pivot podcast. While the national media keeps trying to manufacture a narrative, Bane just spoke from lived experience when he said Ja is extremely loyal. That is the part that never seems to make the headlines. It was not a soundbite for clicks. It
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Desmond Bane Vouches for Ja: ‘Extremely Loyal’ Guard Quietly Holding Memphis Together

JayWill Coleman
Every few months, somebody online tries to rewrite the Ja Morant story. They chase clicks, twist headlines, and act like the city forgot who built the energy in Memphis. Then Desmond Bane hopped on a mic and set the record straight. “Ja’s extremely loyal,” Bane said. “He’s been that way since day one.” And that’s the part people keep missing. The flashy plays and viral clips are cool, but behind
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Memphis at Full Strength Is a Problem the League Has Not Seen Yet This Year

JayWill Coleman
Everybody better enjoy their wins over Memphis right now, because when this squad is healthy, it’s over. The Grizzlies with their full core? That’s a different animal. The pace, the pressure, the defense, it all hits another level. When Ja is flying, Jaren is anchoring, and the rest of the crew is feeding off that energy, the whole league feels it. This team was built for chaos. Fast breaks, traps,
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Kevin Durant Looks Reborn in Houston: The Rockets Got a Vintage Scorer with New Purpose

JayWill Coleman
Kevin Durant looks comfortable again. That is the first thing that stands out. The scoring is still textbook. The footwork is still clean. The jumper is still the one every young hooper studies. What feels different is the freedom. Houston is letting KD breathe a little. He is surrounded by athletes who run, space, and compete, and that has unlocked an older Durant who still knows exactly how to take
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The AAU Shift: Why Youth Hoops Is Now a Brand Game – and What That Means for Kids

JayWill Coleman
AAU basketball used to be about matchups. Now it’s about marketing. From the sneakers to the social media clips, the game’s gone global and digital. Every weekend, kids play for exposure as much as competition. The right camera angle can get you more attention than the right crossover. That’s not hate… that’s reality. The upside? Opportunity. Players can build followings, land NIL deals early, and turn their grind into something
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Crossover Culture: How Hip-Hop Continues to Shape the League’s Image and Sound

JayWill Coleman
Basketball and hip-hop didn’t just grow up together - they raised each other. From tunnel fits to highlight edits, the league still moves to a hip-hop rhythm. Every crossover’s got a beat, every celebration’s got a soundtrack. It started with Allen Iverson. His influence made authenticity the rule, not the exception. Today, players like Ja Morant, Jalen Green, and Anthony Edwards keep that connection alive - from playlists to partnerships.
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From Mixtapes to Media Deals: The Business Evolution of Streetball

JayWill Coleman
Before Instagram handles and NIL contracts, streetball was the original viral game. AND1 tapes got passed around like currency - grainy, raw, and pure entertainment. It was basketball as expression, not product. But that energy didn’t fade. It evolved. Streetball gave birth to a new kind of entrepreneur. Players like The Professor, Bone Collector, and Hot Sauce became brands before influencers were even a thing. Their mixtapes laid the groundwork
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Top Signature Sneakers That Built Athlete Empires

JayWill Coleman
Sneakers started as endorsements. Now they’re empires. The right shoe doesn’t just move units - it moves culture, wealth, and influence. From Jordan’s jump to Ja’s rise, here are the kicks that built dynasties. 1. Air Jordan (Michael Jordan, Nike) – The foundation. What Jordan and Nike did together didn’t just change basketball, it built the modern athlete business model. The Jumpman became bigger than the player, and the brand
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