International

Why Every Basketball Executive Should Want 3×3 to Succeed

Berry Winn
Every time a new sports format starts gaining momentum, the conversation seems to go in the same direction. People immediately ask whether it's going to replace the traditional version of the sport. The NFL announces a professional flag football league and people wonder what it means for tackle football. Three-on-three basketball continues to grow around the world and people ask whether it can ever compete with the NBA. I think
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Why We Said Yes

Berry Winn
Most people assume the story starts in Paris. It doesn't. Whenever someone finds out I own part of a professional basketball team there, the first question is always the same. "Why in the world did you buy a professional basketball team in Paris?" It's a fair question. A guy from South Carolina who spent most of his career building digital companies, studying consumer behavior, and helping brands grow doesn't exactly
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Why Paris Is Becoming the Center of Basketball’s Global Future

Trey Draper
Catch12, EuroStep, and the Levallois Metropolitans are positioning Paris at the center of basketball’s global future There is a shift happening in basketball, and it is accelerating. The game is no longer defined by borders. It is being shaped by culture, global visibility, and markets that can carry both history and future growth at the same time. Right now, Paris sits at the center of that convergence. Paris brings everything
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Why PSG’s Most Logical Return to Basketball in Paris Runs Through Levallois

Trey Draper
The NBA’s interest in Paris is no longer theoretical. League leadership has been consistent in public comments: Paris is a priority market as conversations continue around a NBA-backed European league. What remains undecided is not the city, but the structure. Specifically, who the NBA partners with, and how that partnership fits both global ambitions and local credibility. One name keeps surfacing in those conversations: Paris Saint-Germain (PSG). NBA Chief Operating
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The Ceiling Problem: Why Zhang Ziyu Is Already Warping Women’s Basketball Conversations

Berry Winn
Zhang Ziyu has not played a single professional game yet, and the sport is already bending around her existence. At 18 years old and standing 7 foot 4, she represents something women’s basketball has never truly had to confront at scale: extreme vertical dominance with time to develop. The context matters. The tallest active player in the WNBA today is Brittney Griner, and the average WNBA center stands around 6
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NBA Europe Conversations Continue Quietly as Global Interest Grows

Brandon Wagner
NBA leadership has stayed consistent in its messaging around international growth. The conversations continue, not loudly, but steadily. Europe remains a long term focus as the league evaluates markets, infrastructure, and partnerships. What stands out is patience. This is not about rushing expansion. It is about alignment with existing leagues, sustainable fan engagement, and talent pathways that already exist. Europe’s basketball culture is established, which changes how the NBA approaches
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Morant-Led Catch12 Expands Its Global Footprint With Ownership-Focused Visit to Paris

Berry Winn
Paris has become one of the most important cities in the global basketball conversation, not just for what happens on the court, but for what is being built around it. This week, Catch12 is on the ground in Paris in its role as an investor-owner of Levallois Metropolitans, meeting with leadership from investment partner EuroStep Ventures, touring facilities, and beginning the hands-on work that follows a long-term investment. The visit
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NBA Europe Talks Continue Quietly as Paris and London Stay on the Radar

Jon Carter
I’ve learned over the years that when the NBA gets quiet about something, it usually means the wheels are turning. Loud announcements come later. Right now, the league’s conversations around Europe are happening the same way good basketball is played. Patient. Intentional. With eyes on the long game. Paris and London keep coming up for a reason, and it is not hype. It is groundwork. Paris has become a real
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The NBA’s Europe Vision Is Taking Shape: What We Know About the Expansion Talks

Tyrell Reed
The NBA’s push into Europe is starting to look less like a dream and more like a developing plan. League officials keep stressing that global growth is the future, and now the details are beginning to take form. It will not happen overnight, but the conversations between the NBA and EuroLeague suggest something bigger is brewing. A structure that connects the world’s two strongest basketball markets in a real, lasting
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Paris, London, Milan: The Top Cities Positioned for NBA’s European Era

Berry Winn
If the NBA’s going to plant roots in Europe, it won’t be guessing. Three cities stand above the rest - Paris, London, and Milan. Paris already feels like the league’s unofficial capital overseas. Between the success of the Metropolitans, Wemby’s global pull, and the city’s existing love affair with basketball culture, it’s the most natural fit. The infrastructure’s there. The fandom’s real. And the American investment wave that’s come through
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