NBA

Why Every Basketball Executive Should Want 3×3 to Succeed

Berry Winn
Every time a new sports format starts gaining momentum, the conversation seems to go in the same direction. People immediately ask whether it's going to replace the traditional version of the sport. The NFL announces a professional flag football league and people wonder what it means for tackle football. Three-on-three basketball continues to grow around the world and people ask whether it can ever compete with the NBA. I think
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Why Paris Is Becoming the Center of Basketball’s Global Future

Trey Draper
Catch12, EuroStep, and the Levallois Metropolitans are positioning Paris at the center of basketball’s global future There is a shift happening in basketball, and it is accelerating. The game is no longer defined by borders. It is being shaped by culture, global visibility, and markets that can carry both history and future growth at the same time. Right now, Paris sits at the center of that convergence. Paris brings everything
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Gary Payton’s Legacy Still Sets the Standard for Defensive Guards

Brandon Wagner
Before defense became a stat category, Gary Payton made it an identity. He did not just guard opponents. He disrupted them mentally, physically, and rhythmically. What made Payton special was not only his quick hands or lateral movement. It was his commitment to defense as a craft. He studied tendencies, pressured ball handlers without fouling, and treated every possession like a personal challenge. That mindset still defines elite perimeter defense
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Why PSG’s Most Logical Return to Basketball in Paris Runs Through Levallois

Trey Draper
The NBA’s interest in Paris is no longer theoretical. League leadership has been consistent in public comments: Paris is a priority market as conversations continue around a NBA-backed European league. What remains undecided is not the city, but the structure. Specifically, who the NBA partners with, and how that partnership fits both global ambitions and local credibility. One name keeps surfacing in those conversations: Paris Saint-Germain (PSG). NBA Chief Operating
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Jamal Mashburn Turned His NBA Success Into One of the League’s Quietest Business Empires

Tyrell Reed
Jamal Mashburn never chased headlines after his playing career ended. He chased infrastructure. That decision made all the difference. Mashburn took his NBA earnings and invested strategically in businesses that generated steady cash flow and long term value. Restaurants, franchises, and ownership stakes replaced endorsements and sound bites. The result is one of the most successful post playing business portfolios in the league. What stands out is discipline. Mashburn understood
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Cedric Coward Making the Rising Stars Game Is Another Win for Memphis’ Player Development

JayWill Coleman
Memphis has always believed in building before bragging. Cedric Coward making the Rising Stars Game fits that tradition perfectly. It is not an accident. It is a receipt. Coward did not arrive with star expectations or a marketing push. He arrived with work habits, buy in, and a willingness to grow inside the margins. Memphis gave him minutes when they mattered, instruction when it was uncomfortable, and patience when the
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Kon Knueppel Is Forcing His Way Into the NBA ROY Conversation

JayWill Coleman
Let’s stop tiptoeing around it. Kon Knueppel belongs in the Rookie of the Year conversation right now, and if you are actually watching Charlotte games instead of box score surfing, you know it. The Hornets did not just add another young piece. They added a hooper who understands space, timing, and pressure like he has been here before. Every week, the confidence looks more real. Every matchup, the moment looks
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NBA Eyes Middle East Investment as It Builds Financial Backing for a European League

Tyrell Reed
The NBA’s global strategy is moving from vision to capitalization. Middle East investment discussions are part of a broader effort to secure long term financial backing for a potential European league. This is not about one market or one team. It is about liquidity, risk distribution, and infrastructure funding. Middle Eastern capital offers scale, patience, and alignment with global sports growth. For the NBA, that matters as expansion conversations become
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Where Is Giannis Going Next?

Brandon Wagner
The biggest question in the Eastern Conference right now is not who will finish first. It is what comes next for Giannis Antetokounmpo and the Milwaukee Bucks. Around the league, the expectation is not for a quick resolution. Multiple executives and scouts believe this situation is more likely to stretch into the offseason than explode at the trade deadline. Milwaukee is listening in a way it never has before. That
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The Grizzlies’ Young Players Are Learning in Real Time Right Now

Leonard Ellis
January minutes do not lie. Memphis has been forced to expand roles, and young players are finding out fast what NBA pressure feels like. Cedric Coward and Jaylen Wells are seeing moments that matter. Not showcase minutes. Real minutes. Defensive possessions. Late clock decisions. That is how you learn who can handle it. This stretch is uncomfortable, but it is necessary. Memphis is getting answers in real time, and that
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