Business

Why PSG’s Most Logical Return to Basketball in Paris Runs Through Levallois

Trey Draper
The NBA’s interest in Paris is no longer theoretical. League leadership has been consistent in public comments: Paris is a priority market as conversations continue around a NBA-backed European league. What remains undecided is not the city, but the structure. Specifically, who the NBA partners with, and how that partnership fits both global ambitions and local credibility. One name keeps surfacing in those conversations: Paris Saint-Germain (PSG). NBA Chief Operating
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Jamal Mashburn Turned His NBA Success Into One of the League’s Quietest Business Empires

Tyrell Reed
Jamal Mashburn never chased headlines after his playing career ended. He chased infrastructure. That decision made all the difference. Mashburn took his NBA earnings and invested strategically in businesses that generated steady cash flow and long term value. Restaurants, franchises, and ownership stakes replaced endorsements and sound bites. The result is one of the most successful post playing business portfolios in the league. What stands out is discipline. Mashburn understood
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NBA Eyes Middle East Investment as It Builds Financial Backing for a European League

Tyrell Reed
The NBA’s global strategy is moving from vision to capitalization. Middle East investment discussions are part of a broader effort to secure long term financial backing for a potential European league. This is not about one market or one team. It is about liquidity, risk distribution, and infrastructure funding. Middle Eastern capital offers scale, patience, and alignment with global sports growth. For the NBA, that matters as expansion conversations become
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Where Is Giannis Going Next?

Brandon Wagner
The biggest question in the Eastern Conference right now is not who will finish first. It is what comes next for Giannis Antetokounmpo and the Milwaukee Bucks. Around the league, the expectation is not for a quick resolution. Multiple executives and scouts believe this situation is more likely to stretch into the offseason than explode at the trade deadline. Milwaukee is listening in a way it never has before. That
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NBA Europe Conversations Continue Quietly as Global Interest Grows

Brandon Wagner
NBA leadership has stayed consistent in its messaging around international growth. The conversations continue, not loudly, but steadily. Europe remains a long term focus as the league evaluates markets, infrastructure, and partnerships. What stands out is patience. This is not about rushing expansion. It is about alignment with existing leagues, sustainable fan engagement, and talent pathways that already exist. Europe’s basketball culture is established, which changes how the NBA approaches
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Morant-Led Catch12 Expands Its Global Footprint With Ownership-Focused Visit to Paris

Berry Winn
Paris has become one of the most important cities in the global basketball conversation, not just for what happens on the court, but for what is being built around it. This week, Catch12 is on the ground in Paris in its role as an investor-owner of Levallois Metropolitans, meeting with leadership from investment partner EuroStep Ventures, touring facilities, and beginning the hands-on work that follows a long-term investment. The visit
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NBA Trade Deadline Watch Is Officially On

Leonard Ellis
The league has officially shifted gears. ESPN’s latest deadline coverage confirms what front offices have been signaling quietly for weeks. The NBA is now in the active phase, where conversations turn serious and patience starts to thin. This season’s landscape is pushing teams to move earlier. Parity across the league has tightened margins, and waiting until February is no longer the safe play it once was. Contenders are evaluating depth,
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NBA All Star Rasheed Wallace Is Not Just Coaching at Tennessee Collegiate Academy. He Is Investing in the Next Generation

Berry Winn
Rasheed Wallace joining Tennessee Collegiate Academy (TCA) is a notable development for high school basketball, both locally and nationally. The former NBA All Star and 16-year NBA veteran has taken on the role of associate head coach and director of basketball operations at TCA, bringing decades of professional experience to a program that has quickly positioned itself as a serious player on the prep basketball stage. Wallace’s résumé is well
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Parents Keep Missing the Real AAU Red Flags and Coaches Know It

Tyrell Reed
AAU basketball has become a business, and like any business, the signals are there if you know where to look. Too many families get distracted by uniforms, social media clips, and promises of exposure. Meanwhile, some programs are quietly cutting corners in ways that hurt long term development. Here are a few red flags parents should not ignore. No clear development plan.If a coach cannot explain how your child will
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NBA Europe Talks Continue Quietly as Paris and London Stay on the Radar

Jon Carter
I’ve learned over the years that when the NBA gets quiet about something, it usually means the wheels are turning. Loud announcements come later. Right now, the league’s conversations around Europe are happening the same way good basketball is played. Patient. Intentional. With eyes on the long game. Paris and London keep coming up for a reason, and it is not hype. It is groundwork. Paris has become a real
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