Business

NBA All Star Rasheed Wallace Is Not Just Coaching at Tennessee Collegiate Academy. He Is Investing in the Next Generation

Berry Winn
Rasheed Wallace joining Tennessee Collegiate Academy (TCA) is a notable development for high school basketball, both locally and nationally. The former NBA All Star and 16-year NBA veteran has taken on the role of associate head coach and director of basketball operations at TCA, bringing decades of professional experience to a program that has quickly positioned itself as a serious player on the prep basketball stage. Wallace’s résumé is well
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Parents Keep Missing the Real AAU Red Flags and Coaches Know It

Tyrell Reed
AAU basketball has become a business, and like any business, the signals are there if you know where to look. Too many families get distracted by uniforms, social media clips, and promises of exposure. Meanwhile, some programs are quietly cutting corners in ways that hurt long term development. Here are a few red flags parents should not ignore. No clear development plan.If a coach cannot explain how your child will
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NBA Europe Talks Continue Quietly as Paris and London Stay on the Radar

Jon Carter
I’ve learned over the years that when the NBA gets quiet about something, it usually means the wheels are turning. Loud announcements come later. Right now, the league’s conversations around Europe are happening the same way good basketball is played. Patient. Intentional. With eyes on the long game. Paris and London keep coming up for a reason, and it is not hype. It is groundwork. Paris has become a real
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Inside The Academy: A Father’s Blueprint to Redesign American Education

Berry Winn
In American education, reform often arrives wrapped in bureaucratic language and incremental change. Rarely does it begin with a father sitting alone at a kitchen table, drafting a mission statement for an institution that does not yet have a name. Yet that is exactly how The Academy was born. It began as a set of questions, then a vision, then a conviction. For Darnell Thomas, a veteran educator of twenty
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Magic Johnson Built an Empire: How He Became One of America’s Most Successful Business Leaders

Jon Carter
Magic Johnson has always seen the floor better than anyone. The difference now is that his court stretches across industries, cities, and communities. Long after hanging up his jersey, Magic turned his competitive drive into something even bigger: a business empire that changed how athletes think about legacy and leadership. What makes Magic special is that his success never stayed surface level. He invested with purpose. From Starbucks franchises and
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The NBA’s Europe Vision Is Taking Shape: What We Know About the Expansion Talks

Tyrell Reed
The NBA’s push into Europe is starting to look less like a dream and more like a developing plan. League officials keep stressing that global growth is the future, and now the details are beginning to take form. It will not happen overnight, but the conversations between the NBA and EuroLeague suggest something bigger is brewing. A structure that connects the world’s two strongest basketball markets in a real, lasting
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Santi Aldama’s Stock Has Never Been Higher, Which Is Exactly Why Memphis Should Consider Moving Him

Jon Carter
Santi Aldama is balling right now. You can see it - the confidence, the rhythm, the touch. He’s found a groove that makes every possession look smoother than the one before. The jumper’s falling, the reads are sharpe, and he’s finally starting to look like the player Memphis hoped he could be. That’s the good news. The tricky part? His rise might also make him the Grizzlies’ best ticket to
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Basketball in the Digital Age: How Social Media Changed Player-Fan Relationships Forever

Jon Carter
The game isn’t confined to the court anymore - it’s everywhere you can scroll. Social media didn’t just change how fans see players. It changed how players see themselves. From mixtape culture to live-streamed workouts, the line between personal brand and professional career has completely blurred. Ja Morant, Angel Reese, Bronny James - all part of a generation that understands that influence equals impact. It’s easy to critique, but this
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The AAU Shift: Why Youth Hoops Is Now a Brand Game – and What That Means for Kids

JayWill Coleman
AAU basketball used to be about matchups. Now it’s about marketing. From the sneakers to the social media clips, the game’s gone global and digital. Every weekend, kids play for exposure as much as competition. The right camera angle can get you more attention than the right crossover. That’s not hate… that’s reality. The upside? Opportunity. Players can build followings, land NIL deals early, and turn their grind into something
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Paris, London, Milan: The Top Cities Positioned for NBA’s European Era

Berry Winn
If the NBA’s going to plant roots in Europe, it won’t be guessing. Three cities stand above the rest - Paris, London, and Milan. Paris already feels like the league’s unofficial capital overseas. Between the success of the Metropolitans, Wemby’s global pull, and the city’s existing love affair with basketball culture, it’s the most natural fit. The infrastructure’s there. The fandom’s real. And the American investment wave that’s come through
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