Business

From Mixtapes to Media Deals: The Business Evolution of Streetball

JayWill Coleman
Before Instagram handles and NIL contracts, streetball was the original viral game. AND1 tapes got passed around like currency - grainy, raw, and pure entertainment. It was basketball as expression, not product. But that energy didn’t fade. It evolved. Streetball gave birth to a new kind of entrepreneur. Players like The Professor, Bone Collector, and Hot Sauce became brands before influencers were even a thing. Their mixtapes laid the groundwork
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AAU or Bust: How Youth Hoops Became a Billion-Dollar Industry

Brandon Wagner
The numbers are staggering. Between sponsorships, tournaments, and gear deals, AAU basketball has grown into a billion-dollar business. What started as a developmental pipeline has become a full-blown marketplace - and everyone wants a piece. Major shoe brands fund teams. Streaming platforms broadcast middle school games. Recruiters travel year-round chasing the next phenom. It’s opportunity, but it’s also overload. The line between competition and commerce has never been thinner. The
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Top Signature Sneakers That Built Athlete Empires

JayWill Coleman
Sneakers started as endorsements. Now they’re empires. The right shoe doesn’t just move units - it moves culture, wealth, and influence. From Jordan’s jump to Ja’s rise, here are the kicks that built dynasties. 1. Air Jordan (Michael Jordan, Nike) – The foundation. What Jordan and Nike did together didn’t just change basketball, it built the modern athlete business model. The Jumpman became bigger than the player, and the brand
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5 Hall of Famers Who Changed the Game Beyond the Court

Jon Carter
Greatness doesn’t stop at the buzzer. Some players left just as big a mark outside the game as they did on it. These five legends changed basketball’s legacy by expanding its reach beyond the floor. 1. Michael Jordan – The business blueprint. From Nike to the Hornets, MJ turned dominance into generational wealth and influence.2. Shaquille O’Neal – The media mogul. From TNT to endorsements, Shaq became basketball’s global ambassador
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The Business of Grit: How Small-Market Teams Build Lasting Brands in the NBA

Tyrell Reed
Big markets sell stars. Small markets sell belief. And in cities like Memphis, Oklahoma City, and Milwaukee, belief has become brand. These teams can’t outspend or outshine the coasts, so they invest in identity - culture as marketing, community as equity. Memphis leaned into grit and grind. OKC rebuilt through patience and youth. Milwaukee doubled down on loyalty and development. Each team turned what they lacked in flash into something
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The NIL Hustle: How College Hoopers Are Learning the Business Before the League

Tyrell Reed
College basketball looks different now, and that’s not a bad thing. NIL changed the game for good, giving athletes power they’ve always earned but never owned. From South Carolina to Duke to Kentucky, players are learning business moves before they ever step foot in the league. South Carolina’s stars run clothing lines and training camps. Duke guards sign creative agency deals. Kentucky’s freshmen have brand partnerships with local businesses. It’s
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The New Line to Cross: What the NBA’s Gambling Scandals Say About Power, Pressure, and the Price of Access

Tyrell Reed
The NBA’s relationship with sports betting is starting to look like a balancing act on a tightrope. The same partnerships that fuel revenue and fan engagement now sit at the heart of controversy. With investigations into figures like Chauncey Billups and Terry Rozier, the league finds itself in a tough position - selling access while protecting integrity. The problem isn’t just optics; it’s structure. The NBA invites fans to bet
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The NIL Game: How High School Hoopers Are Learning to Brand Themselves Early

Tyrell Reed
The NIL wave isn’t just changing college basketball - it’s reshaping high school gyms across America. Teen athletes are becoming entrepreneurs before they can vote. From sponsored workouts to personal merch lines, they’re learning the language of business while still perfecting their crossovers. The new landscape has money, opportunity, and pressure baked in. A talented sophomore might have brand deals before his driver’s license. Parents are hiring PR teams. Trainers
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Catch12 Invests in Ornn AI Platform to Bring Infrastructure, Culture, and Community Closer

Berry Winn
Memphis, TN - Catch12, Inc. the media and business entity established by the Morants, has today announced a strategic investment in Ornn, an AI infrastructure platform that offers standardized swaps and derivatives for GPU compute markets, and provides transparency and tradability in AI compute markets. The investment is led internally by Berry Winn (COO) and Sumair Khan (CBLO), with strategic support from, Jonathan Thomas (Director of Business Strategy), and Jnie Williams
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WNBA Expansion Watch: Why Nashville and Toronto Could Be Game-Changers

Tyrell Reed
The WNBA is heating up in every way - record ratings, sellouts, and social buzz - and the next move might be its biggest yet. League sources confirm that Nashville and Toronto are at the front of the expansion line, and both cities bring something the WNBA needs: money, identity, and built-in fandom. Nashville offers a mix of Southern pride, sports loyalty, and a fast-growing market hungry for women’s basketball.
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