Berry Winn

The WNBA’s Most Overlooked Influencers Might Be Opening Packs of Cards

Berry Winn
I wasn't looking for a community. I was looking for WNBA cards. I had been watching the trajectory of women's basketball and believed the growth happening around the WNBA would eventually show up in the hobby. I've collected cards for a long time and love the hobby, so I wanted to see what was happening. I opened Whatnot, searched WNBA and started scrolling through breaks. I probably stopped in six
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WHAT SHOULD WE OWN NEXT?

Berry Winn
How being a girl dad, running a youth basketball program and becoming a sports owner changed the way I look at investing in women’s sports Earlier this week, I saw that Unrivaled had raised more than $100 million at a $650 million valuation. Less than a year earlier, it had been valued at $340 million. I didn’t look at that and think, damn, we missed it. My first thought was almost the
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He Was Already Home

Berry Winn
At some point this weekend, somebody was talking with Ja about his flight out of South Carolina and the possibility that it might be moved or delayed. His response was simple. “If I don’t get on that plane, I’m fine. I’m already home.” That probably explains this weekend better than anything I could write. Ja came back to Dalzell and Sumter County with Nike and Hibbett for several days of
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Why Every Basketball Executive Should Want 3×3 to Succeed

Berry Winn
Every time a new sports format starts gaining momentum, the conversation seems to go in the same direction. People immediately ask whether it's going to replace the traditional version of the sport. The NFL announces a professional flag football league and people wonder what it means for tackle football. Three-on-three basketball continues to grow around the world and people ask whether it can ever compete with the NBA. I think
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There Is a Man Behind the Headlines

Berry Winn
I've always found it fascinating how confidently people judge someone they've never met. We live in a time where a few headlines, a handful of social media clips, and a couple of television segments are enough for people to believe they know someone's character. We don't just evaluate athletes anymore. We assign them an identity. We convince ourselves that a few public moments tell the complete story of a person's
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Why We Said Yes

Berry Winn
Most people assume the story starts in Paris. It doesn't. Whenever someone finds out I own part of a professional basketball team there, the first question is always the same. "Why in the world did you buy a professional basketball team in Paris?" It's a fair question. A guy from South Carolina who spent most of his career building digital companies, studying consumer behavior, and helping brands grow doesn't exactly
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The Same Questions.

Berry Winn
Two weeks ago on Monday, I spent my lunch break on the phone with Nike finalizing our Peach Jam rosters and making sure our seventh-grade team was ready for Augusta. By late Tuesday night, I was in meetings evaluating another potential Catch12 investment. Throughout the week, I was building AI prompts to better understand brand and athlete sentiment, trying to teach a machine how to ask better questions instead of
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