Month: August 2026

He Was Already Home

Berry Winn
At some point this weekend, somebody was talking with Ja about his flight out of South Carolina and the possibility that it might be moved or delayed. His response was simple. “If I don’t get on that plane, I’m fine. I’m already home.” That probably explains this weekend better than anything I could write. Ja came back to Dalzell and Sumter County with Nike and Hibbett for several days of
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Stop Building on Land You Don’t Own

Berry Winn
I’ve been doing this long enough to remember when brands were panicking because they didn’t have a MySpace strategy. In fact, we were working on brand strategies for MySpace when Facebook started taking off and suddenly everyone needed a Facebook strategy instead. Then it was Twitter. Then Instagram. Now it’s TikTok, and tomorrow it will be live selling or something we haven’t heard of yet. I’ve spent more than twenty
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Why Every Basketball Executive Should Want 3×3 to Succeed

Berry Winn
Every time a new sports format starts gaining momentum, the conversation seems to go in the same direction. People immediately ask whether it's going to replace the traditional version of the sport. The NFL announces a professional flag football league and people wonder what it means for tackle football. Three-on-three basketball continues to grow around the world and people ask whether it can ever compete with the NBA. I think
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There Is a Man Behind the Headlines

Berry Winn
I've always found it fascinating how confidently people judge someone they've never met. We live in a time where a few headlines, a handful of social media clips, and a couple of television segments are enough for people to believe they know someone's character. We don't just evaluate athletes anymore. We assign them an identity. We convince ourselves that a few public moments tell the complete story of a person's
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Why We Said Yes

Berry Winn
Most people assume the story starts in Paris. It doesn't. Whenever someone finds out I own part of a professional basketball team there, the first question is always the same. "Why in the world did you buy a professional basketball team in Paris?" It's a fair question. A guy from South Carolina who spent most of his career building digital companies, studying consumer behavior, and helping brands grow doesn't exactly
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