Culture

NBA Returns to China Stage with Nets Preseason Games, Global Priority on Deck

Brandon Wagner
The NBA is back in China, and the timing could not be better. After Ja Morant’s massive summer success on Nike’s “Make Them Watch” tour, where crowds packed every stop from Beijing to Shanghai, the league is riding a new wave of international energy. The Brooklyn Nets’ preseason games in China mark more than just a return; they are a signal that the NBA’s global footprint is expanding again, and
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Beale to the Bluff: Why Basketball Is Still Memphis’ Love Language

Trey Draper
When you talk about hoops in Memphis, you’re talking lifestyle, you’re talking culture and legacy. For generations, long before I started playing, Memphis was always known as a hoop city. They see grit and grind, they see we don’t bluff, but what they didn’t see was Larry Finch breaking the gap on hoop culture. Gaston Park, Orange Mound Community Center, Booker T. Washington High School, Hamilton High School, Mitchell High
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Top 5 NBA Sneaker Collabs of the Year

JayWill Coleman
If you’re not tapped into the sneaker drops this year, you missed heat. The Ja 3s had the internet on fire. Anthony Edwards’ collab with Adidas gave us a futuristic silhouette that actually looks wearable. KD’s latest with Nike had that clean nostalgic feel. LaMelo’s PUMAs? Still the wildest out. And then Bron dropped that special edition black and gold pair that had resellers losing their minds. Sneakers are culture.
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