Your Next Customer Might Be an AI Agent

For most of my career, marketing has been about understanding people. What they want, what gets their attention, what makes them trust one brand over another, and ultimately what makes them click, buy, come back or tell somebody else about it. We have spent millions of dollars getting better at that. Search engines helped people find us. Social media helped us reach them. Data helped us target them. Reviews helped

Twelve Time: The Ecosystem, Not Just Basketball

Have you ever watched something change for the better right before your eyes, in real time? Not just watched it grow, but watched it become something. That’s what I feel like is happening right now with Twelve Time. Our first annual 12:12™ Combine just wrapped, we’re heading into our fourth season and honestly… wow. What else can I say? Every year, I walk into these gyms and find myself thinking